Understanding Marketing Funnel
If you own a business, then you already have funnels in place even you don't realize it. To understand a marketing funnel, you first have to understand the buyer journey or purchasing process.
Top of the Funnel (TOFU)
- Educational content in your website
- Educational videos on YouTube
- Short ebooks
- Demo Request
Middle of the Funnel (MOFU)
Show product Demo
Create a webinar
Presentations
Bottom of the Funnel (BOFU)
Discounts and special promotions
Customizations