Demand Generation
There's already existing demand out there for what we are trying to sell and it's your job as a marketer to capture them.
What is Demand Generation?
In a marketing context, Demand generation, or simply demand gen, is the process of creating awareness and demand for your organization's product or service. In other words, demand gen aims to bring new visitors to your website or business in order to introduce them to your company's product or service.
Demand Capture
Capturing demand requires different tactics, content, and follow up.
Sources of Demand Capture
- SEO (Organic):
- SEM (Paid):
- Intent Data:
- Content Syndication:
- Review Platforms: